Meghan Markle has rebranded from being a Royal outsider to a domestic Duchess, which comes after she soft-launched her new brand during the week.
The Duchess of Sussex soft-launched her new brand on Instagram this week, which came after a mysterious new account appeared on the photo-sharing platform. A short video clip was shared where the Duchess could be seen picking flowers and cooking in a kitchen, with the aesthetic very whimsy and domestic.
The soft launch revealed that the 42-year-old mother-of-two's new brand, American Riviera Orchard, which will reportedly focus on home, garden, food, and lifestyle content - although nothing is yet confirmed. But what is confirmed, is how the Duchess made a U-turn from being a Royal outsider to a domestic Duchess.
According to the United States Patent and Trademark Office, a trademark application for American Riviera Orchard was filed early last month, with a slew of items mentioned. Language in the application talks about home decor items like tableware and textiles, as well as marmalades, fruit preserves, and cookbooks.
Meghan began her career as an actress, with the now-Duchess starring as Rachel Zane in the hit legal drama Suits. She also ran a successful lifestyle blog, which was set to be the next Goop, which was started in 2014 and phased out in 2017 when she began her new life and started dating Prince Harry.
The American divorcee then married into the British Royal Family, but seemingly never felt at home with her new life in England. Less than two years after their marriage in the spring of 2018, the couple announced they were departing their roles as senior working royals, which came months before they moved to California in 2020.
And now Meghan seems to be getting back to her true self, with the Duchess throwing herself back into the world of online content creation with her new brand and accompanying promotional video, which comes off the back of several rumours that the Sussexes are undergoing a rebrand this year.
After a rocky 2023, the couple have been rumoured to be undergoing a 2024 rebrand. Just a couple of weeks ago, a Hollywood guru predicted that Harry and Meghan would start making more public appearances to rebuild their brand.
Speaking exclusively to The Mirror, Lynn Carratt from Press Box PR revealed that she believed the couple would "be on the outlook for new commercial deals". She added that should they "continue their rebranding" they would "need to be seen at the right events, associate themselves with the right brands and charities and start to build bridges with the Royal Family".
This year alone, the Sussexes have been very busy, with them having a jam-packed 2024 thus far. At the start of the year they thrilled fans when they attended the Bob Marley: One Love movie premiere in Jamaica, which came before Prince Harry jetted to London amid his father's cancer diagnosis, before jetting back to the States for a Super Bowl event.
The couple have also made a trip to Canada for the Invictus Games One Year to Go celebrations, with Harry even giving an interview to Good Morning America. Meghan then made an appearance at the South by Southwest festival when she spoke at a keynote speech last week, which came before she launched her new brand.
