Anger at Meghan Markle over Nacho Figueras’ big reveal of her newest American Riviera Orchard products just hours before the Princess of Wa...
Anger at Meghan Markle over Nacho Figueras’ big reveal of her newest American Riviera Orchard products just hours before the Princess of Wales Kate Middleton made her big return to public life at Trooping the Color is not justified, Meghan’s camp believe.
Meghan was criticized on social media and by friends of Prince William and Kate over the post by Harry’s polo-playing pal, promoting a new flavor of ARO jam (raspberry) and ARO dog biscuits.
Critics suspected that Meghan’s fingerprints are all over the affair. However, The Daily Beast now understands from a source that Meghan did not order up the post from Figueras, and in fact had no input over when or if he would post.
Of course, ceding exact control over context and timings is an inherent risk in a user-led social media campaign, especially when your cheerleaders are powerful celebrities in their own right who might not react well to having their posts micro-managed.
As one marketing expert told The Daily Beast, “While I am sure the gift packages came with notes requesting social media coverage, you can’t tell Nacho Figueras what to do, so I think it’s certain the timing of his post was his own idea.
The larger point here is that the American Riviera Orchard campaign has been phenomenally successful and cost Meghan nothing. It is a text book social media campaign. The only problem is that there still seems to be nothing actually for sale, so what is it all for? I guess we will find out.”
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