PR genius… or her biggest branding blunder yet? Meghan Markle’s latest interview may have just torched the last of her “As Ever” credibility.
July 2025 — Montecito, CA
What was meant to be a soft-focus, feel-good feature on Meghan Markle’s “As Ever” lifestyle empire has quickly exploded into a branding disaster of royal proportions — and much of it came from her own mouth.
In a now-infamous interview with a leading fashion and wellness outlet, Meghan opened up about motherhood, business, and her new vision for global influence. But instead of solidifying her brand, the interview sparked backlash, ridicule, and questions about whether Meghan understands her audience — or even her own brand.
“As Ever” or All Over the Place?
From $96 jam jars to
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“She says it’s about authenticity, but nothing feels grounded,” one marketing analyst said.
“The vibe is: Meghan is Meghan’s only customer.”
In the interview, Meghan referenced “humble mornings” with Archie and Lilibet, yet simultaneously promoted products priced far beyond what the average parent can afford — sparking accusations of hypocrisy.
Netflix Clash & “Control Freak” Rumors
Sources also say Meghan’s team is butting heads with Netflix producers over creative control of upcoming documentaries, with insiders describing her as “meticulous to the point of meltdown” and pushing edits that strip away any vulnerability.
*“She wants real stories,” one producer claimed. “But only if they’re flattering.”
Critics Call It “A Masterclass in Self-Sabotage”
From fans to brand experts, the verdict is brutal: Meghan’s latest public moment has done more harm than help, raising questions about whether the As Ever brand can survive under the weight of its founder’s contradictions.
“The brand is called ‘As Ever’ — but nothing feels consistent,” one commenter posted.
“It’s aspirational, but disconnected. Loud, but hollow. Meghan’s losing the plot.”
Trending Worldwide: #AsNever, #PRFail, #MarkleMeltdown
The internet is ablaze, with headlines reading:
“Meghan’s Empire Crumbling Under Her Own Voice”
“Branding 101: What NOT to Say in an Interview”
“From Palace to Product Flop — Where Did It All Go Wrong?”
Final Verdict?
Meghan Markle may have set out to build an empire of empowerment —
but after this interview, all people see is a crumbling brand, confused vision, and a queen of contradictions.
